Posted by Online Mentor on May 31, 2008 in Traffic Generation with View Comments
When I first got started in Network marketing one of the things I knew I was not good at was selling. My sponsor told me that was not a problem as I would get a website and it would do most of the selling for me. At the time I thought that was a great idea. All I had to do was do a bit of advertising about my website then sit back and watch things happen.
The problem was I was not educated on how marketing on the internet works and nor was my sponsor. Nothing happened. No one except myself a few people I asked to, visited my website.
After a while I told my sponsor and she said it was my responsibility to find ways to get traffic to my website. The way to do this was word of mouth, my circle of influence as she said, or to advertise. Looking back, What poor advice this was. She did not understand the power of the internet and now the internet worked.
The word of mouth thing did not work very well nor did the advertising, so I was told to buy some internet leads. They were a great way to get customers, i was told. You have to pay about $10 – $20 per lead but you would get a new customer at least every five leads, mony well spent my sponsor told me. I practiced my scripts and called but after paying hundreds and hundreds of dollars I never got one person interested. The only people to prosper from those bought leads are the people that sell them.
Naturally I did not stay with that MLM Company they operate with an out of date system. Instead of giving up on Network Marketing what I did decide to do was to investigate what makes a website successful. By that I mean ones that have a high rate of traffic which equates into high sales.
Now to get people to my website I needed to attract the attention of search engines. My first website was a company website with thousands like it. The chances of someone finding it was almost impossible. Bit like finding a needle in a haystack the size of a football field.
I did find out the correct way of attracting people to my website. Beside the website I now use a:
A Blog, to market yourself not your product. People do business with people. You need to get people to trust you before they buy from you.
A Capture or Squeeze Page. You will be able to generate your own leads every day automatically, even while you sleep.
An Auto responder to send emails to your leads automatically. This is where you can market your products and your website.
I am now with a Network Marketing Company by which I use these principles of success and other and my business is on fire.
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