Online Marketing – Seven Great Marketing Techniques
The explosive growth of the World wide web over the past 10 years has made it possible for thousands of consumers to work from home who previously might not have had that opportunity. The low start up cost associated with doing business online make it much easier to be self-employed than in the past. For that matter, with an investment of just $20 or so, anyone can buy a domain name and have a Web site on the web in as little as several hours.
There is more to online marketing marketing than simply registering a domain name and uploading a Web site, however. One needs a product to sell and moreover, a way to sell that product. Unlike a conventional brick and mortar store, which might attract clients who randomly drive by, a Web site is completely invisible to anyone who isn’t specifically seeking it out.
How can one sell products on the Web? The following is a list of seven of the most useful methods of Internet marketing methods:
Business Web site – If you’re going to do business on the Web, it helps to have a Internet site of your own. A site with information about the product you are selling is a very important tool, as the more the public knows about your product, the better off you will be.
Five Good Ways To Promote Your Web Site
1. Holding a contest or sweepstakes is an proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.
2. Use online chat rooms to promote your web site. Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that’s offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.
3. Cross promote your web site with other sites. I try to find other web sites. that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet.
4. You can easily promote your web site by using traffic generators. It could be a free e-zine, service, e-book, contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them . There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.
Increase Your Network Marketing Profits By Reminding Your Customers
If you don’t remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.
Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you’re using this strategy it’s important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.
Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It’s always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.
Any of the strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.
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