How to Use Social Media for Business
If you’re a small business, you have almost certainly heard how the use of social media platforms (e.g. Facebook or Twitter) are important places to both find new potential customers and stay linked to your existing ones. The trap that many businesses fall into is that once they’ve set up their Facebook page, or Twitter account, the novelty soon wears off and they update and less frequently.
It’s not sufficient merely to set up your profile; you should update regularly. Think of your Twitter account, for example, as a ‘radio station’ – it needs to keep ‘broadcasting’!) These suggestions will help you and your business to make more contacts than ever before.
Whatever else you do, avoid the trap of ‘advertising’ on every single post. Don’t keep posting sales pitches, for starters it comes across as desperate (the very WORST impression you can give!), and for another, it will only serve to make your existing followers desert in droves.
Keep your posts which link to the business websites to a handful a week; two, perhaps three will be fine. Don’t forget, you can put a link to your website in the Twitter details on the right, and also in the info tab on your Facebook page. It’s there for all to see – don’t keep pushing it down peoples’ throats. If you’re worried that having a social network account may give others the perception that your business is not entirely professional, don’t be. It’s fine to give a bit of personal information, in fact the business whose social media account is more personal will always succeed over those that give the perception of a faceless company.
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